There is no exact formula for calculating what to spend per email. Companies will spend 25 cents or more per email for highly targeted lists. Ultimately, you need to consider your total cost versus your expected sales conversion rate to determine if a particular targeted email campaign makes sense for your product or service. Start with a small, targeted list to test your email campaign for effectiveness. While initial, smaller list will cost more per email address, it could save you hundreds or thousands of dollars if you find out your campaign message isn’t achieving success rate you need to make your campaign profitable.

The most reputable email marketers spend a considerable amount of time and effort (and money) to ensure that their email lists contain high-quality prospects. Make sure to ask for expected “open” and “response” or “click-through” rates so you can calculate your projected return on investment. If they claim a response rate over 5% or give you a broad range like “100 to 1000 hits per 100,000”, be very skeptical. The only possible exception is for very specifically targeted campaigns.

4. Check provider’s complaint history.

You can check to find if others have had any problems with a company by checking with Better Business Bureau. Providers who are members of BBB will advertise it on their website and are most often your best option. Even with BBB members, you still need to check their complaint history.

Above all, use good business sense. Avoid providers who make claims or offer prices that seem to good be true. Read their satisfaction guarantees in detail. A company may claim satisfaction guaranteed, however, it is your responsibility to ensure that this guarantee exists in writing and that it offers you a proper comfort level with their service. Following these practices will help you choose best provider for your email marketing campaign.

3) Internet Based Network Marketing

I've heard many people say that Internet and network marketing are a match made in heaven. In my opinion, though, almost 90% of people get it wrong when it comes to Internet based network marketing. People in this business usually think they're talking about network marketing, but in reality they are talking about affiliate marketing.

They try to make Internet do all work. They hide behind their computers and pretend everything's going great. They focus on selling more and more every month. They have systems that are so complicated only they can understand it. Well, that doesn't sound like network marketing to me!

Internet based network marketing is simple if you understand it, and are willing to put in effort. The role of Internet here is only to get you names and contact details of people you can talk to, after which YOU, not a computer, has to build a relationship with these people and help them to start their own business.

For this simple purpose, it is not necessary for you to have a high-tech system and pretend that your auto responder is building relationships for you. It's not going to work. The key is to have simple systems that are duplicable, something you can teach to all those people you have built a relationship with. For this purpose I use NetMarkPro at http://www.netmarkpro.net/globalmillionaire and teach my own affiliates to use it too.

E-book authors, no matter what they say, have no obligation to teach you their "Secret Strategies to Become a Millionaire” of any variations to that. The reason is simple; why tell you absolute truth when you'll end up as their competitor? No one wants more competitors, right?

Internet based network marketing is very much opposite of that. You HAVE to tell people EVERYTHING you know or your business will never take off. For this reason alone, I always recommend that if you're new to online world, you need to first join an Internet based network marketing business at least to learn. Rest assured, no one will be selling you half-baked truths when their success ultimately depends on yours.

These are Top 3 most popular online business models today. There are more, of course, and you can read about it at http://case-studies.sitesell.com/globalmillionaire.html

No matter which model you choose, make sure you understand basics, and stop listening to and buying things that are not applicable to your business. Information overload can stop you before you even get started.